How Apple can make the iPad great again

What do you do when you see a ground-breaking product sell hundreds of millions of units and enjoy sky-high user satisfaction? You watch sales steadily drop after that initial wave, not because the fad is over but because the product is so good that people don’t need to replace it. It just keeps working great for years.

Welcome to Apple’s iPad dilemma.

Five years ago or so, the iPad’s sales were so strong that some predicted iPads would displace computers as the primary computing device for many people. That hasn’t happened, but it’s true that an iPad can be your primary computer for many activities, at least for hours at a time. I for one haven’t brought a laptop with me on business trips for years now, just my iPad.

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